Case study · Education & international admissions
The education technology and growth partner behind UM International
For around five years Funtash has worked alongside UM International Consultants: building their websites, running search and social growth, and developing the admissions ERP their team uses to move students from application to admission letter.
- Client
- UM International Consultants
- Partnership
- ≈ 5 years, ongoing
- Sector
- International education & admissions
- Scope
- Technology + growth + operations
An international education consultancy working across Pakistan and China
UM International Consultants is an international education consultancy that guides students through course choice, university admission, visas and arrival abroad. It was registered in Pakistan in 2009 and, in 2025, registered Guangzhou UM Consulting Co., Ltd. in China.
- Offices
- Islamabad (World Trade Center, Giga Mall) and Guangzhou, China
- Study destinations
- 14 countries, plus MBBS programs in 13 countries
- Partner universities in China
- Chengde Medical University, Harbin University, Jilin University, Hebei University, Gannan Medical University, University of South China
- Google rating
- 5.0 from 107 reviews, as published on the client's site
Dr. Muhammad Umair Javed
CEO, UM International · Legal representative, Guangzhou UM Consulting Co., Ltd.
A medical doctor and graduate of a Chinese university, Dr. Javed first went to China in 2006 and has worked with Chinese universities since. His work with Jilin University led it to appoint UM International as its exclusive enrollment partner for Pakistan and the Middle East and to appoint him a Visiting Professor; he currently mentors its MBBS program.
- 2006Dr. Umair Javed first arrives in China
- 2008First university partnership: Chengde Medical University
- 2009UM International registered in Pakistan
- 2019Jilin University partnership; appointed Visiting Professor
- ≈2021Funtash partnership begins (client-stated, approx. five years)
- 2025Guangzhou UM Consulting Co., Ltd. registered in China
Growing an education business across two countries needs more than a website
UM International already had a long track record with universities and families. What it needed was technology and digital capability that could keep pace with a business working across two countries and several university relationships.
- 01
One brand, several audiences
Students and parents researching study abroad, MBBS in China specifically, and individual partner universities all need different entry points.
- 02
Search visibility for high-intent queries
Families search for terms like "MBBS in China" long before they call a consultant. Being findable at that moment matters.
- 03
Steady student acquisition
Each academic session needs a reliable flow of qualified enquiries, not a one-off campaign.
- 04
Constantly changing admissions rules
Requirements such as recognition rules, intake dates and new entry tests like the CSCA must be explained accurately as they change.
- 05
Admissions paperwork at scale
Every student generates forms, documents, admission letters and JW visa paperwork that have to be tracked without errors.
- 06
A partner, not another vendor
Requirements kept evolving, from ads to websites to operations, so UM needed one team that could grow with it.
One integrated growth and technology model
Instead of separate vendors for the website, ads, social and systems, every function sits with one team that understands how admissions actually work.
Website development
Multi-page, search-focused websites for the consultancy and its MBBS-in-China and university admission information properties.
SEO & organic growth
Content and on-page work around high-intent education queries such as MBBS in China, recognition rules and university programs.
Google Ads
Paid search to reach students and parents during admission seasons, alongside organic growth.
Social media
Ongoing social media management and digital communication for the consultancy's audiences.
AI & technology consulting
Advice on where AI and new tools genuinely help the business, applied when there is a real use case.
Admissions technology
Translating the admissions process into structured digital workflows the team can rely on.
Admissions ERP portal
A dedicated internal portal for student records, applications, admission documents, letters and JW paperwork.
Ongoing IT strategy
Continuous technical and strategic consultation as the business adds destinations, universities and offices.
Four websites, one connected education ecosystem
Funtash developed and manages the public platforms that bring students and parents into UM International, each built for a different stage of their research.
The .cn sites are admissions information sites operated within UM International's partner network. They are not the universities' own official websites, and Funtash is not presented here as a technology partner of the universities themselves.
Getting ahead of the CSCA
From the 2026–27 intake, Chinese universities began listing a CSCA (China Scholastic Competency Assessment) transcript among undergraduate application materials. Funtash built content and enrollment pathways around it before families started searching: a dedicated CSCA exam guide on studyinchinambbs.com and a CSCA + Chinese Language program pathway on jilinuniversity.cn.
The admissions ERP: where the real work happens
Public websites bring students in. What happens next is operational: forms, documents, verification, letters and visa paperwork for every applicant, coordinated between the consultancy and its team. Funtash developed a dedicated admissions ERP portal so that work runs in one place instead of across inboxes and spreadsheets.
What the portal handles
- Student information and data management
- Admission forms
- Application processing and status workflow
- Admission documentation
- Admission letters
- JW-related documentation and forms
- Coordination between the consultancy and its operational team
Search, ads, social and operations working as one system
Each channel feeds the next. Families find UM through search, ads and social, research on the websites, apply, and are then handled in the admissions portal by the same team.
- SEO
- Google Ads
- Social media
- Web experience
- Admissions operations
- Student enquiries
- Applications
- Admissions
Conversion rates and spend are not published here. When verified campaign data is shared, it will be added as exact figures.
How the relationship evolved
What started as a set of digital requirements grew, step by step, into a partnership covering the consultancy's websites, growth and operations.
Digital requirements
UM approaches Funtash for growth and technology support.
Website development
New websites and continuous improvements.
Digital marketing
A joined-up plan across channels.
SEO & organic growth
Search visibility for high-intent education queries.
Google Ads
Paid acquisition during admission seasons.
Social media
Ongoing management and communication.
Admissions technology
Workflows for the operational side of admissions.
Admissions ERP portal
One system for students, documents and letters.
Strategic IT partnership
Ongoing technical and strategic consultation.
What can be measured, and what changed
Figures below are either published on the live websites or stated by the client. We do not publish estimates.
50–70 students / session
- 1 Chengde Medical University 2008
- 2 Harbin University 2009–10
- 3 Jilin University 2019
- 4 Hebei University 2021
- 5 Gannan Medical University 2023
- 6 University of South China 2024
Long-term digital continuity
One team has carried the websites, campaigns and systems forward for around five years.
Centralised admissions workflow
Student records, documents, letters and JW paperwork live in one portal.
Search presence across the ecosystem
Separate properties for the consultancy, MBBS in China and partner universities, each built for search.
Ready for new requirements
Content and pathways for the CSCA were in place as the requirement arrived.
Scalable digital infrastructure
New destinations and universities are added without rebuilding the platform.
Continuous technology support
Changes and new needs are handled by the same team that built the systems.
Technology works best when it understands the business behind it.
Funtash did not build a website and leave. We learned how admissions, universities and families work, and supported UM International at every layer of that process.
- Strategy
- Technology
- Digital presence
- Marketing
- Automation
- Operations
- Growth
Your IT partner. Your growth partner. Your long-term technology team.
We support organisations beyond individual projects, through continuous technical, digital and strategic collaboration. See how that works for SaaS companies on our SaaS Growth Partner page.
Technology supporting students between Pakistan and China
Funtash's role is the client's digital and operational layer. We are not presented as an official technology partner of the universities named on this page.
- PakistanHead office in Islamabad
- ChinaOffice in Guangzhou; partner universities in five provinces
- International studentsApplicants from Pakistan and the Middle East
- Digital platformsFour public websites
- Admissions technologyOne internal admissions ERP
Sources checked October 2026: umconsultant.com, umconsultant.com/leadership, studyinchinambbs.com, jilinuniversity.cn, chengdemedicaluniversity.cn. Student figures and partnership duration are as stated by the client.
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